transport

Graphic pattern based theme applied to a vehicle for Hoonigan racing's Nate Hamilton. Three patterns were developed to represent the essence of drifting: speed, beauty, and the accident. These themes, part of an overall concept to elevate the seemingly redundant graphics found in the Formula D drift series. Addionally a team moniker was created in the classic style of 70's skate culture and Ed Roth for One44 motorsports.